Our ranking reports tell you where your website places in the search results when your most important keywords are searched. They allow us to monitor fluxuations in the rankings so adjustments can be made to your Title and Meta tags, and the content of your Web pages, to improve your website's position in the search engines.

Below is a sample ranking report. This report illustrates how active search engine rankings can be when an online marketing campaign is undertaken. The major search engines can change their algorithms as many as 10 to 12 times per month, which creates up and down movement in the rankings. At the bottom of this page you will find a glossary of terms used in the reports.

Glossary of Terms

Search Engine: The name of the search engine.

Search Phrase: The search or keyword phrase for which the search engine was queried.

Page: Search engines return pages of results, typically containing 10 or more listings per page. This value is the number of the first page on which one of your URL's was listed.

Position: The ordinal position of your URL on the first page that listed it. This is different than the rank value, which is the overall position of your page within the entire set of listings returned by the search engine.

URL: The address of the Web page where the search result was found.

Visibility Score: To calculate the visibility score, we first assign a number of points to each of the first 30 positions, as follows.

* Position 1 = 30 points
* Position 2 = 29 points
* ..................................
* Position 30 = 1 point
* Positions below 30 have 0 points.

The visibility score is the sum of the points given to an URL by each search engine.

Visibility Percentage: The visibility percentage is given by the sum of visibility scores from all the search engines divided by the maximum number of points that the search engines can provide.

Example: 3 search engines give 3x30=90 points. If you have an URL that has the following positions:

* Search engine 1: Position 1 = 30 points
* Search engine 2: Position 10 = 21 points
* Search engine 3: Position 32 = 0 points

The visibility score is 51 points. The visibility percentage is 51/90 = 0.5666 = 56.66% which approximates to 57%.

If you have any questions, please contact our Support department.